Blenz started with coffee. Thirty years later, we're showing up for every drink — matcha, cold brew, blue lattes, brizas, chillos, and whatever comes next. Same roots. New visual energy. No longer simply "coffee-first"; this brand refresh reflects our bold direction. We are old friends with a new style. A flexible store that shifts throughout the day. Coffee in the morning, variety at night. Be yourself at Blenz.
We are breaking with formality. BLENZ is now blenz. Scaled back, down to earth. We are a handshake and a hug, not a contract and a signature. More "come hang with us", less "come do your homework here". Less "grab and go coffee" and more "what are you doing after work?" vibe.
Built to be held. Crafted to be photographed. Designed to feed your soul. Equipped to hit what you crave. Wake up with a latte. Energize mid-day with a chillo. Hang out late at night with a briza. Every craving, designed and crafted for you. By you. Be you.
Honey-yellow honesty. Frutiger uppercase. Rose-windmill icon. Read as warm but a little tired. Built to whisper "established," not to make anyone smile.
A bolder yellow that pops on a phone screen. A lowercase wordmark that feels like a friend, not a sign. A flexible cup colour system. A mascot you actually want on your jacket.
Blenz isn't trying to be cool. It's trying to be the spot you actually go to. The four principles below are how we behave on a cup, in a caption, on a sign, and at the till.
A regular's "good morning/good afternoon/good evening," not a server's script. We use names. We ask the small questions.
Confident colour and type. No exclamation marks. The drink is the headline; the welcome is the wow.
Heritage. Roots. History. Subtlety honors our roots, even when the brand travels to Toronto, Singapore, Dubai.
Real ingredients. Real latte art. Real people behind the bar. Visibly human, deliberately handmade.
A confident lowercase blenz set in a contemporary rounded grotesque. Tight tracking, soft terminals, no italic. Reads warm at billboard scale and at app-icon size.
A warmer, brighter yellow takes over from honey-Pantone 1215. Navy anchors. Rust accents. Three category colours — matcha, ice, berry — earn their place when the occasion calls for them, whether in-person or online.
Every Blenz drink lands in a colour-coded cup. The wordmark is constant. The colour signals what's inside. Customers learn the system in one visit and become walking ads on their second.
No stock. No overhead beige flatlays. Photography looks shot on a film camera by someone who actually enjoys their drink. Golden hour, candid, slightly imperfect.
All sans-serif. All contemporary. The display does the talking, the body keeps things grounded, and the mono signals "this is a label, not a sentence."
A small, memorable kit of graphic devices that makes any Blenz touchpoint instantly readable. Stripes for packaging. Badge for stickers. Bracket copy for brand voice.
Sticker · App icon · Pin
Seasonal cup characters that celebrate our roots. The wordmark stays fixed. The illustration below it changes. One cup becomes the must-have of the season.
Blenz writes the way a regular speaks. Short sentences. Strong verbs. Real ingredients. Real places. No wellness-speak, no "elevating your daily ritual," no exclamation marks doing the heavy lifting.
"Made by hand. Crafted by you. Made for the moment you didn't expect to enjoy."
"Elevating your daily ritual through premium handcrafted experiences."
"Cold brew, slow brewed. Twelve hours, no shortcuts."
"Discover our artisanal cold brew journey, where time meets craft."
"Smile after every sip."
"Where flavour meets joy in every moment."
Paper, fabric, glass, and board. One identity across every application — photographable from across the room.
12.4 — Menu board · Variation 6
12.4 — Menu board · Variation 1
12.4 — Menu board · Variation 2
12.4 — Menu board · Variation 3
12.4 — Menu board · Variation 4
12.4 — Menu board · Variation 5
Campaign collages, seasonal posters, and chill-your-way drops — the graphic layer when photography isn't enough. Same voice as the cup: bold type, real ingredients, no filler.
Two carefully chosen pieces to start. Both made to live in someone's daily life — not stacked on a counter shelf gathering dust. Sticker-card loyalty replaces the punch card.
Digital is where Gen Z meets the brand first. The app icon is the b. The web hero is the wordmark and a single drink. Social is the sticker drop, the cup grid, the "what's new" cup colour.
Motion follows the same logic as the type — confident, unhurried, never showy. Easing is custom-tuned to feel like a slow exhale. Six rules, applied everywhere.
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